{"id":65,"date":"2014-05-17T17:05:21","date_gmt":"2014-05-17T15:05:21","guid":{"rendered":"http:\/\/www.bulidomics.com\/blog\/?p=65"},"modified":"2014-05-17T17:07:16","modified_gmt":"2014-05-17T15:07:16","slug":"cita-el-poder-del-boca-a-boca","status":"publish","type":"post","link":"https:\/\/bulidomics.com\/blog\/2014\/cita-el-poder-del-boca-a-boca\/","title":{"rendered":"Cita: el poder del boca a boca"},"content":{"rendered":"<div class=\"pdfprnt-buttons pdfprnt-buttons-post pdfprnt-top-right\"><a href=\"https:\/\/bulidomics.com\/blog\/wp-json\/wp\/v2\/posts\/65?print=pdf\" class=\"pdfprnt-button pdfprnt-button-pdf\" target=\"_blank\"><img src=\"https:\/\/bulidomics.com\/blog\/wp-content\/plugins\/pdf-print\/images\/pdf.png\" alt=\"image_pdf\" title=\"View PDF\" \/><\/a><a href=\"https:\/\/bulidomics.com\/blog\/wp-json\/wp\/v2\/posts\/65?print=print\" class=\"pdfprnt-button pdfprnt-button-print\" target=\"_blank\"><img src=\"https:\/\/bulidomics.com\/blog\/wp-content\/plugins\/pdf-print\/images\/print.png\" alt=\"image_print\" title=\"Print Content\" \/><\/a><\/div><blockquote><p>\u00abSiempre que me re\u00fano con directivos de todo el mundo, les recuerdo que hoy el motor m\u00e1s poderoso del marketing no es una empresa. No es un director general. No es un departamento de marketing con un gran presupuesto. Y que con todos mis respetos por Don Draper, los d\u00edas del marketing malicioso y unidireccional de <em>Mad men<\/em> han terminado. Hoy y en el futuro, el aut\u00e9ntico poder pertenece a las personas hiperconectadas, consumidores que usan el rat\u00f3n y sus amplios c\u00edrculos de amigos y conocidos reales y virtuales. Es decir, la gente que tiene el poder, somos <em>nosotros<\/em>\u00ab<\/p><\/blockquote>\n<p>\u00abAs\u00ed se manipula al consumidor\u00bb, M. Lindstrom, Gesti\u00f3n 2000, Barcelona, 2011, p. 307<\/p>\n<div id=\"most_read_hits_65\" class=\"most_read_hits\"><span class=\"most_read_hits_label\">Hits:<\/span> <span class=\"most_read_hits_number\">778<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00abSiempre que me re\u00fano con directivos de todo el mundo, les recuerdo que hoy el motor m\u00e1s poderoso del marketing no es una empresa. No es un director general. No es un departamento de marketing con un gran presupuesto. Y que con todos mis respetos por Don Draper, los d\u00edas del marketing malicioso y unidireccional [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[35,36,37,34,38,33],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cita: el poder del boca a boca - El blog de Bulidomics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bulidomics.com\/blog\/2014\/cita-el-poder-del-boca-a-boca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cita: el poder del boca a boca - El blog de Bulidomics\" \/>\n<meta property=\"og:description\" content=\"\u00abSiempre que me re\u00fano con directivos de todo el mundo, les recuerdo que hoy el motor m\u00e1s poderoso del marketing no es una empresa. No es un director general. No es un departamento de marketing con un gran presupuesto. Y que con todos mis respetos por Don Draper, los d\u00edas del marketing malicioso y unidireccional [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bulidomics.com\/blog\/2014\/cita-el-poder-del-boca-a-boca\/\" \/>\n<meta property=\"og:site_name\" content=\"El blog de Bulidomics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bulidomics\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-17T15:05:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-05-17T15:07:16+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bulidomics\" \/>\n<meta name=\"twitter:site\" content=\"@bulidomics\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\">\n\t<meta name=\"twitter:data1\" content=\"Angel Abril-Ruiz\">\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\">\n\t<meta name=\"twitter:data2\" content=\"0 minutos\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bulidomics.com\/blog\/#website\",\"url\":\"https:\/\/bulidomics.com\/blog\/\",\"name\":\"El blog de Bulidomics\",\"description\":\"Reflexiones sobre gesti\\u00f3n, Psicolog\\u00eda social aplicada, marketing (del \\u00e9tico &#x1f605;), econom\\u00eda y un mundo sostenible.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/bulidomics.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bulidomics.com\/blog\/2014\/cita-el-poder-del-boca-a-boca\/#webpage\",\"url\":\"https:\/\/bulidomics.com\/blog\/2014\/cita-el-poder-del-boca-a-boca\/\",\"name\":\"Cita: el poder del boca a boca - El blog de Bulidomics\",\"isPartOf\":{\"@id\":\"https:\/\/bulidomics.com\/blog\/#website\"},\"datePublished\":\"2014-05-17T15:05:21+00:00\",\"dateModified\":\"2014-05-17T15:07:16+00:00\",\"author\":{\"@id\":\"https:\/\/bulidomics.com\/blog\/#\/schema\/person\/1a75f09ac934023b29545a5bc625922e\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bulidomics.com\/blog\/2014\/cita-el-poder-del-boca-a-boca\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bulidomics.com\/blog\/#\/schema\/person\/1a75f09ac934023b29545a5bc625922e\",\"name\":\"Angel Abril-Ruiz\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/bulidomics.com\/blog\/#personlogo\",\"inLanguage\":\"es\",\"url\":\"https:\/\/bulidomics.com\/blog\/wp-content\/uploads\/2022\/12\/9o9-6lv3_400x400-96x96.jpg\",\"caption\":\"Angel Abril-Ruiz\"},\"description\":\"\\u00a1Hola! Empec\\u00e9 mi carrera profesional como Ingeniero de Telecomunicaci\\u00f3n (UPV). Luego me dediqu\\u00e9 al mundo de la gesti\\u00f3n y el marketing (Ciencias Empresariales, UCM; Master in Management, IE Business School). Tras fundar varias empresas, entr\\u00e9 en el mundo de la investigaci\\u00f3n cient\\u00edfica (Master Ciencias de la Empresa y Doctorando, UM; Grado en Psicolog\\u00eda, UNED). \\u00daltimamente fluyo en las disciplinas de: Behavioral Sciences, Sustainable Behavior, Social Psychology, Consumer Psychology and Energy Saving. Tambi\\u00e9n hago bizcochos, pan de masa madre y siembro hortalizas en un huerto. 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